Quanzhou is the most popular to prepare for the es

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In the first half of this year, the problem of overproduction also appeared in the sanitary products industry. The substantial price reduction and promotion of life roll paper made many aunts increase their procurement. The market competition has never been so fierce. Practitioners feel pressure, because more and more enterprises cross the bank to enter the field of toilet paper with low threshold. How to break through? Innovation + cooperation has become the consensus of the industry, and the cooperation in the industry has reached an unprecedented level of tacit understanding. The 2013 China (Quanzhou) sanitary products Expo held recently revealed that Quanzhou began to prepare for the establishment of a sanitary products industry association. According to the 2013 semi annual report released by Heng'an international, the group's revenue in the first half of the year was HK $10.415 billion, an increase of 15.2% over the same period last year, and its after tax profit was HK $1.882 billion. The shareholders should account for about 1% of the profit and provide them with precision casting product samples of HK $859million, an increase of 14.3% over the same period last year. The board of directors has announced the distribution of an interim dividend of HK $0.85 per share for the six months ended June 30, 2013. Among them, affected by the rising price of raw material papermaking wood pulp, the cost of paper towels increased, and the gross profit margin decreased to 34.9%. During this period, the revenue of Heng'an tissue business was about HK $5.065 billion, an increase of 14.8% over the same period last year, accounting for 48.6% of the overall revenue, a decrease compared with last year. According to the analysis of relevant people, the main reason is that the export business of base paper has declined due to the impact of market price competition. However, the sales revenue of tissue business in the domestic market still increased by 17.8% due to its brand and network advantages

according to the Zhongshun jierou interim report, the operating revenue in the first half of the year was 1.139 billion yuan, a year-on-year increase of 4.57%. Relevant analysis points out that this year is the high point of the production capacity release of the household paper industry. In the face of the price reduction concessions of many brands in the market, their sales growth slowed down. Therefore, enterprises increased the proportion of non roll paper. The risk tips given in relevant announcements are: intensified competition, weak sales and downward price

in the first half of 2013, Weida paper achieved a revenue of HK $33.41, a year-on-year increase of 14.76%, and the growth rate also slowed down, due to the increase of production capacity and the intensification of peer competition

powering the high-end static tightening experiment to provide reference for material performance research and packaging buffer design to seek a premium

HengAn will continue to develop new products, bring new experiences to consumers, and continue to increase the share of the high-end market. Xushenshui, CEO of HengAn International Group, said that by optimizing the product structure, the enterprise has been increasing the proportion of high-end products, especially diapers

huangmoushui, general manager of Tianyi women and children group, mentioned that they have been developing new intelligent diaper products in the past two years and hope to be widely used in the care of infants and the elderly in the future. The smart chip is embedded in the original product. Once the internal urine is wet or dirty, music will sound to remind the nursing staff to clean and replace it in time. Huang Mou Shui said that this cross industry technology integration will definitely bring a new user experience. At present, they are still improving their products and look forward to linking the music sound to users in the future to realize remote intelligent care

at present, 85% of the domestic market share of high-end diapers has been occupied by multinational enterprises such as P & G and pampers, and the international market penetration is only about 20%. Xushenshui mentioned that data showed that in 2013, the sales of adult diapers in the Japanese market exceeded that of baby diapers for the first time. Although there is no such situation in the Chinese market, there is a large market gap in the adult market, the elderly market, the third and fourth tier cities, and foreign countries such as central and South Asia and Africa

only when we compete for 85% share can we have the brand profit space, otherwise once we fall into the field of low price competition, we will lose the brand value. Huang Mou said

According to the analysis of insiders, Quanzhou has multiple advantages in building a sanitary products industrial base: first, the market is diversified, the export market is distributed in five continents, and the number of export countries and regions has increased from 104 in 2011 to 143 in 2012; Second, the product quality level has been continuously improved, the unqualified rate has decreased significantly, and there are no adverse quality reactions when exporting to foreign countries; Third, the industrial cluster effect is beginning to show. Driven by the leading enterprise Heng'an group, Quanzhou has formed a disposable sanitary products industrial cluster composed of 82 export enterprises, and the export of independent brands accounts for about 20%

after two China sanitary products expositions were held in Quanzhou and Xiamen in 2010 and 2011, it was suspended for one year last year. The relevant person in charge said that the purpose of restarting the China sanitary products Expo in Jinjiang this year is to deepen the cooperation between the upstream and downstream of the industrial chain, and hold the exhibition at the door of the enterprises in the industrial chain, which is conducive to the exhibition organizers to invite domestic buyers to visit and increase the possibility of cooperation and docking. In order to extend the service role of the exhibition platform, they also invited professional investors to give keynote speeches to provide intimate financial services for participating enterprises. The enterprises participating in this exhibition range from finished sanitary products to equipment and materials

affected by the overall environment, the overall effect of the Expo is average, but the industry still believes that through the form of the Expo, we can add enterprise information to each other, seek cooperation possibilities and discuss future prospects. Previously, there were too few upstream and downstream exchanges in the local sanitary products industry in Quanzhou. In the face of intensified competition at home and abroad, refined management should not only be implemented within the enterprise, but also be extended to other industries. As HengAn international, the largest toilet paper enterprise in China, Xu shuishen also agrees that the industry must strengthen exchanges, and no matter how big an enterprise is, it also needs to continuously integrate and improve. This year, the largest bonded warehouse in Southern Fujian prepared by HengAn international has also been officially launched and opened to all peers

industry cooperation and capacity sharing

test according to the project standards, Quanzhou is the largest sanitary products production base and export base in China. In 2012, the export value of disposable sanitary products in Quanzhou exceeded 40% of the national total, but so far there is still no industry association in this industry

this year, Tianyi maternal and child Technology Co., Ltd. and China sanitary products Co., Ltd. rented a 5-storey building with an area of 60000 square meters in Zhongning metal market, Luojiang District, Quanzhou City as the temporary office building of China sanitary products industrial base. Huang Mou Shui, one of the initiators, said that they began to prepare for the implementation of this plan at the end of last year. They want to gather all the raw material manufacturers, finished product manufacturers, dealers and purchasers of sanitary products in China to Quanzhou, and let them set up an office in Quanzhou as a platform for their external display. On this basis, they actively seek the support of Quanzhou chamber of Commerce and Heng'an international to prepare for the establishment of industry associations. At present, 148 enterprises have signed up to participate

according to the source, in order to improve production capacity, many sanitary products enterprises have recently imported high-end production lines from Japan, Germany and other places. If some enterprises have excess capacity, they can seek cooperation with other enterprises with the help of the guild. The source said that Heng'an international placed orders with Zhongtian maternal and child products Co., Ltd., which has advanced production and design capacity in Quanzhou last year. Such cooperation will be more and more in the future

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